The project "Strengthening the Digital Educational Model of FIMPES Universities" has brought together eleven of the most prestigious universities in Mexico, including the University of Celaya, to design an educational model according to mega trends, promoting continuous improvement, relevance and access to higher education based on best practices, technology and global trends with the support of a group of international experts.
The participation in this innovative model project joins 10 other universities in the country and has strategic allies such as EmTech Institute and Santander Universities.
In the first phase, the project contemplates the creation of five digital/hybrid courses with best practices worldwide, more than 60 professors and specialists involved in the creation of academic content and the possibility that more than 100 universities use the courses in digital platform, making the necessary adaptations based on the reality of higher education and the market in Mexico.
The digital/hybrid courses will address Digital Skills, Critical Thinking, Mathematics, Study Habits and Oral and Written Communication.
The University of Celaya joins advanced initiatives and reinvents itself to continue offering the academic quality of its programs and fulfilling its commitment to society.
In order to maintain the highest standards of academic quality and ensure the safety of teachers, students and their families, the University of Celaya has made a significant investment in technological infrastructure to convert its classrooms into Hybrid Immersive Classrooms where a system of 4K smart cameras, high fidelity microphones and interactive screens within a technological platform with teaching materials and first class technical support will allow students to participate in person or virtually with the same interaction between peers and teachers as if they were in a normal classroom.
This model will be implemented at all educational levels from Uniamerican International School, Prepa Uni and Universidad de Celaya, continuing 100% with the essence of integral education, learning through projects and challenges, research, and collaborative work with the highest standards.
With the above, students and their parents will be able to choose between the face-to-face and virtual models, preserving their safety at all times and maintaining an organized, structured and efficient learning experience in which students feel included, listened to, accompanied and, above all, motivated by interacting in a more natural way.
With this, the Institution reinforces its regional leadership through a global vision and innovative solutions to current challenges.
The University of Celaya participates in the Plan promoted by the Department of Economic Development of the General Secretariat of the Organization of American States and Kolau for the economic reactivation.
On April 21, 2020, Dr. Cuauhtémoc González, from the Virtual University of the University of Celaya, participated, together with academics from the Rafael Landívar University of Guatemala and from the group of universities of Hispanoamerica, Foundation for Strategic Analysis and Development of Small and Medium Enterprises (FAEDPYME), in an event attended by political authorities with the objective of finding solutions to mitigate among MSMEs the negative economic effects of the pandemic caused by COVID-19.
This event was part of the plan promoted by the OAS in which Kolau, a Silicon Valley company, is leading the technological and operational part.
The launch of the plan in Mexico took place on March 30, 2020 and was widely covered by the media. Since the launch, more than 50 secretaries of economic development in the country have joined, both at state and municipal level, as well as more than 10 universities in the republic. At the continental level, more than 1,200 entities have joined to date, 50 of which are universities and higher education institutions.
Through simple-to-use technology and advanced functions, the company can create its website completely free of charge and very simple. This plan is open to all businesses in Mexico, regardless of their current regularization or formalization status, as well as to companies from all sectors and industries.
The municipal government of Celaya joined The event took place on June 11, 2020, in what has become the largest public-private alliance in the Americas to promote e-commerce and the digitalization of micro, small and medium-sized enterprises.
Through the alliance of the Universidad de Celaya with the MiPyme Digitalization Plan, benefits will be extended to the programs carried out by the University in favor of entrepreneurship and digitalization. Likewise, the University will participate in digital training sessions organized within the framework of the plan, leading the academic part.
The SME SME digitalization sessions are the accompaniment of technology, since they provide the audience with practical knowledge with which to strengthen their presence on the Internet. Among the digital training sessions or courses are those focused on visibility in Internet search engines through specialization to adapt to the way consumers search for the product, those that deal with the conversion of visitors into customers and finally those that deal with customer retention in order to multiply the benefit and value they bring to the company.
The participation of the student community of the University of Celaya, as well as companies, is completely free of charge, and no previous digital knowledge is required to take advantage of the plan.
In November 2019, the 10th Research Forum of the University of Celaya was held, in which 81 research papers were presented by students from all undergraduate and engineering programs.
The objective of the event is to disseminate the research protocols and reports carried out by undergraduate students of the University of Celaya in their search to generate solutions to problems in an ethical and successful manner.
Each student team presents both a poster and a short presentation of the results of their research work. At the end of their presentation, the teams receive feedback from the Evaluators Committee made up of research experts in different disciplines of knowledge. This experience strengthens learning and encourages students to put into practice the skills of socialization and dissemination of the scientific knowledge they have generated, in addition to having developed the necessary skills to design, implement and evaluate a scientific research project.
In this way, the cycle of research subjects closes each year with all our students. This contributes to the formation of people who research and interpret their environment and thus generate ethical and successful solutions to local, regional, national and global problems.
This year, the Biomedical Engineering students, in addition to their poster and oral presentation, presented the prototypes of the innovative technology they developed and evaluated with their research, some examples are: technology for color detection, scanning and digitalization of organs, Measure Tracking System (MTS) and distance from one point to another with LabVIEW.
The works carried out are also the beginning or continuation of projects developed in other subjects, thus contributing to transversal learning.
In addition, the papers evaluated as the most significant are selected to receive support and to be presented at specialized congresses in their disciplines.
Congratulations to all student researchers, see you at the next Forum.
Every day we consume information in a wide variety of media: mass media, social networks and what we hear "by word of mouth". We are well aware that much of the information we receive is not from reliable sources, yet we continue to consume such information (or misinformation) and, in the worst cases, to spread it. Why do we continue to believe implausible, illogical claims without evidence to back them up? The 4th semester students of Communication and Audiovisual Media of the University of Celaya various projects have been carried out to explain these phenomena.
There is an online game called Bad News. In this game you assume the role of a fake news writer and you must create the most eye-catching fake news to get as many (fictitious) followers as possible with catchy headlines based on the didactic and funny explanation that is integrated in each level of the game. The creators of Bad News are a multi-disciplinary group of researchers, journalists and media experts who analyze the phenomenon of misinformation, created this media literacy tool in conjunction with other educational programs. What they are looking for is that by allowing the user to experience how fake news works, resistance to it increases.
Inspired by the well-known game Bad NewsThe challenge for the students of Communication and Audiovisual Media was that in a couple of classes they had to come up with a creative way to explain the phenomena that influence the distortion of the information we consume on the Internet and social networks. Their results are presented below:
Fake news: The phenomenon of broadcasting and dissemination of fake news has had a great negative impact on democracy and different areas of social life.That is why studentsVictoria Rábago and Ángel Magueyal Zamarroni designed an interactive quiz in which the challenge is to identify whether the news that appears on the screen is real or fake news.You can take this quiz to identify how likely you are to believe fake news by taking the following quizclick here.
Churnalism: Students Lucero Ruiz Guzmán and María José Banda Amézaga invented a game in which they exemplify the results of churnalism. Churnalism is a practice that consists of copying and pasting textually the content of a page in many others. It usually happens in content blogs and even in the media that replicate the content found in other sources, without analyzing or adding original content. This is why when looking for certain information, definition, content, we usually find the same text (usually deficient) in multiple pages, because each page replicates the content of the previous one. The game created by Lucero and María José leads players to discover this bad practice, to invite them to think about it and avoid it. You can see the video of the game in action here.
Troll farms: Jorge Mauricio Flores and Erick Hernández created a video and a game in Kahoot to explain to the audience what troll farms are and how they work. On the Internet, more specifically in social networks and discussion forums, it is common to find trolls, i.e. profiles of people who tend to criticize, annoy or attack with comments profiles that express opinions different from theirs. Sometimes this work is carried out by bots. But there are also TROLL FARMSThese are companies that hire people to create fake profiles on social networks and make comments for or against according to the needs of the clients who hire them, disguising this activity as "public relations" actions.
Filter bubble: The search results and posts we see on our social networks are based on predictions made by algorithms based on our characteristics, preferences and previous online activity, this is why if you are planning your next trip abroad on your Instagram account you see ads for cheap flights. But it's also because of this bubble filter that when you consult information on the Internet you only find a part of all the existing information, since it is filtered according to your previous online activity, thus limiting you from seeing information or points of view other than your own, which in turn prevents you from seeing the whole picture. To explain this concept in a visual way, students Paulina Aguilar and Ana Laura Saavedra made this animation.
Resonance chamber or echo chamber: Constanza and Celeste made a short film with a lot of humor in which they show a conversation of a (fictitious) group whose members have a very deep-rooted opinion in their thinking and are not open to listen to other visions, as an example of the phenomenon called echo chamber. Note, the example was taken to the extreme and does not represent the opinion of the creators.
Clickbait: To exemplify in a didactic and fun way how pages are created whose purpose is to obtain the greatest number of clicks possible regardless of the quality of the content, students Andrea Rentería and Carolina Villegas designed a board game in which players must find the titles with the greatest potential to obtain clicks according to the classification of the content of the notes. The player who accumulates the most titles classified in the correct category wins the game.
FOMO Syndrome : To exemplify the syndrome called Fear of Missing Out, students Alexandra López and Arturo Centeno recorded a video as a "social experiment" in which they asked a group of volunteers to participate in a dynamic that reflects the feelings of missing out on something because they don't have it with them or can't consult their phone, with this activity carried out in a couple of classes, the students seek to disseminate and above all educate about the existence of these phenomena to promote more critical thinking when consuming information in our daily lives. We recommend that you share this content with all your contacts, in order to contribute to the fight against disinformation and become a more critical society.
Since 2014, the University of Celaya started the "Business Linking Program".
An institution-business linkage through projects that allow interaction between companies and students.
In recent years, the institution has managed to implement 800 projects that have benefited more than 500 organizations in the public and private sector, in solutions in different thematic areas.
In the August-December 2019 semester, 11 projects were the winners, derived from the great effort and capacity of our students, here we present them:
Reverse Logistics Carrots
Project for the utilization of most of the carrots that are not currently being marketed, seeking differentiated proposals that generate value for the final consumer.
Golden Foods Cyclical Menus
Re-engineering of the company's canteen, including improvements in facilities, storage, cleaning and menu modification.
Hygienic food handling
Improvement and professionalization project in the market of Cortazar, Gto. It involves the proper handling of food, as well as training for vendors to improve their processes and productivity.
Cricket Flour
Elaboration of a market study for the development and placement of a new product with many properties and economic benefits for the community of Capulines.
Collective Brand of Cajeta
Development of an integral project to promote cajeta. It includes packaging redesign, marketing and labeling; in general, a strategy to promote the cajeta association.
Media Observatory
Project to develop a media observatory at Uni, so that CMA graduates can have more practice and develop skills in communication and media operation. Developing the ability to analyze and study communication phenomena through research, analysis, narrative and expressive creativity, as well as the generation of useful information for our city from a critical stance in the study of communication.
Respect Me More, A.C.
Advise to restructure the association's corporate purpose and in turn to properly manage it so that it becomes a donor association. Put the legal situation of Respétame, A.C. in order.
Improved work performance due to changes in eating habits
Development of a project with nutritional proposals for employees according to their job profile and work schedules through infographics and training.
Nopal Tea
Proposal to include Nopal Tea in the product catalog, a product that is easy and economical to produce, but above all, innovative and attractive due to the variety of benefits it contains in its properties.
Capulines Pickles
Conducting a market study to market a brand of pickles from the community of Capulines, since there is a quality product and adequate raw material to promote it.
Logistics Transportation
Logistics project to solve shipping and storage problems in an avocado packing company.
At Universidad de Celaya, we know that collaboration with our training partners is an important key in the professional preparation of students to face new challenges.
