Sustainable value in SMEs in Cundinamarca, Colombia

Sustainable value in SMEs in Cundinamarca, Colombia

SMEs are highly represented in the Colombian market; in the Cundinamarca region alone, 42% of businesses are small and medium-sized enterprises. But how do these companies survive in the market?

Research by Angelica María Borrego Espitia, researcher of strategies used by small and medium enterprises in Cundinamarca Colombia.

Sustainable value in SMEs

A problem that has been noticed in the region of Cundinamarca, Colombia, is that only 30% of the micro, small, medium and large companies survive the first five years after being created, which caused a lot of curiosity in locals and that is why it was decided to conduct an in-depth investigation. This research conducted by Angélica Borrego as her master's thesis at the Universidad Militar Nueva Granada under the direction of Professor Yefri Manuel Pascagaza Corredor shows us the different strategies used by the same SMEs, strategies that help us understand how they have maintained a stable place in the market of Cundinamarca.

The objective of Angélica Borrego's research was to analyze the strategies used by small and medium-sized companies in Cundinamarca to create sustainable value. 

According to the data obtained in the research, the creation of sustainable value is based on the following points:



Business Model 



Sustainable manufacturing

Human capital

Emerging synthesis

Circular economy

These comprise: sustainability, creation value and sustainable creation value.  

By checking this information we can see that this research has a descriptive quantitative approach and its design is non-experimental-transactional, which means that it is a non-probabilistic method by convenience. Angélica Borrego says that for the collection of data a questionnaire of closed questions was carried out together with a judgment of experts and to assess the validity all this was applied in some participating SMEs in Cundinamarca Colombia. 

            Study results Survey results

Finally, the researcher commented on her conclusions and recommendations, which were:

Medium-sized companies are the best performers when it comes to implementing strategies for sustainable value creation

Efforts must continue to be made to achieve representative improvements in terms of sustainability.

Small companies need to work with greater dedication and adapt to current trends.

Trends are the key to creating strategies if you want your SME to remain competitive and sustainable over time.

The companies that are the subject of this study must redefine their strategies

You should always think about introducing new factors to create value, this will help your company a lot.

Ten years of the University of Celaya Research Forum

In November 2019, the 10th Research Forum of the University of Celaya was held, in which 81 research papers were presented by students from all undergraduate and engineering programs.

The objective of the event is to disseminate the research protocols and reports carried out by undergraduate students of the University of Celaya in their search to generate solutions to problems in an ethical and successful manner. 

Each student team presents both a poster and a short presentation of the results of their research work. At the end of their presentation, the teams receive feedback from the Evaluators Committee made up of research experts in different disciplines of knowledge. This experience strengthens learning and encourages students to put into practice the skills of socialization and dissemination of the scientific knowledge they have generated, in addition to having developed the necessary skills to design, implement and evaluate a scientific research project. 

In this way, the cycle of research subjects closes each year with all our students. This contributes to the formation of people who research and interpret their environment and thus generate ethical and successful solutions to local, regional, national and global problems.

This year, the Biomedical Engineering students, in addition to their poster and oral presentation, presented the prototypes of the innovative technology they developed and evaluated with their research, some examples are: technology for color detection, scanning and digitalization of organs, Measure Tracking System (MTS) and distance from one point to another with LabVIEW.

The works carried out are also the beginning or continuation of projects developed in other subjects, thus contributing to transversal learning. 

In addition, the papers evaluated as the most significant are selected to receive support and to be presented at specialized congresses in their disciplines.

Congratulations to all student researchers, see you at the next Forum.

Critical thinking in our daily lives

Every day we consume information in a wide variety of media: mass media, social networks and what we hear "by word of mouth". We are well aware that much of the information we receive is not from reliable sources, yet we continue to consume such information (or misinformation) and, in the worst cases, to spread it. Why do we continue to believe implausible, illogical claims without evidence to back them up? The 4th semester students of Communication and Audiovisual Media of the University of Celaya various projects have been carried out to explain these phenomena.

There is an online game called Bad News. In this game you assume the role of a fake news writer and you must create the most eye-catching fake news to get as many (fictitious) followers as possible with catchy headlines based on the didactic and funny explanation that is integrated in each level of the game. The creators of Bad News are a multi-disciplinary group of researchers, journalists and media experts who analyze the phenomenon of misinformation, created this media literacy tool in conjunction with other educational programs. What they are looking for is that by allowing the user to experience how fake news works, resistance to it increases.        

Inspired by the well-known game Bad NewsThe challenge for the students of Communication and Audiovisual Media was that in a couple of classes they had to come up with a creative way to explain the phenomena that influence the distortion of the information we consume on the Internet and social networks. Their results are presented below:

Fake news: The phenomenon of broadcasting and dissemination of fake news has had a great negative impact on democracy and different areas of social life. That is why students Victoria Rábago and Ángel Magueyal Zamarroni designed an interactive quiz in which the challenge is to identify whether the news that appears on the screen is real or fake news. You can take this quiz to identify how likely you are to believe fake news by taking the following quiz click here.

Churnalism: Students Lucero Ruiz Guzmán and María José Banda Amézaga invented a game in which they exemplify the results of churnalism. Churnalism is a practice that consists of copying and pasting textually the content of a page in many others. It usually happens in content blogs and even in the media that replicate the content found in other sources, without analyzing or adding original content. This is why when looking for certain information, definition, content, we usually find the same text (usually deficient) in multiple pages, because each page replicates the content of the previous one. The game created by Lucero and María José leads players to discover this bad practice, to invite them to think about it and avoid it. You can see the video of the game in action here.

Troll farms: Jorge Mauricio Flores and Erick Hernández created a video and a game in Kahoot to explain to the audience what troll farms are and how they work. On the Internet, more specifically in social networks and discussion forums, it is common to find trolls, i.e. profiles of people who tend to criticize, annoy or attack with comments profiles that express opinions different from theirs. Sometimes this work is carried out by bots. But there are also TROLL FARMSThese are companies that hire people to create fake profiles on social networks and make comments for or against according to the needs of the clients who hire them, disguising this activity as "public relations" actions.

Filter bubble: The search results and posts we see on our social networks are based on predictions made by algorithms based on our characteristics, preferences and previous online activity, this is why if you are planning your next trip abroad on your Instagram account you see ads for cheap flights. But it's also because of this bubble filter that when you consult information on the Internet you only find a part of all the existing information, since it is filtered according to your previous online activity, thus limiting you from seeing information or points of view other than your own, which in turn prevents you from seeing the whole picture. To explain this concept in a visual way, students Paulina Aguilar and Ana Laura Saavedra made this animation.

Resonance chamber or echo chamber: Constanza and Celeste made a short film with a lot of humor in which they show a conversation of a (fictitious) group whose members have a very deep-rooted opinion in their thinking and are not open to listen to other visions, as an example of the phenomenon called echo chamber. Note, the example was taken to the extreme and does not represent the opinion of the creators.

Clickbait: To exemplify in a didactic and fun way how pages are created whose purpose is to obtain the greatest number of clicks possible regardless of the quality of the content, students Andrea Rentería and Carolina Villegas designed a board game in which players must find the titles with the greatest potential to obtain clicks according to the classification of the content of the notes. The player who accumulates the most titles classified in the correct category wins the game. 

FOMO Syndrome : To exemplify the syndrome called Fear of Missing Out, students Alexandra López and Arturo Centeno recorded a video as a "social experiment" in which they asked a group of volunteers to participate in a dynamic that reflects the feelings of missing out on something because they don't have it with them or can't consult their phone, with this activity carried out in a couple of classes, the students seek to disseminate and above all educate about the existence of these phenomena to promote more critical thinking when consuming information in our daily lives. We recommend that you share this content with all your contacts, in order to contribute to the fight against disinformation and become a more critical society.

Uni students present research in Colombia.

Uni students present research in Colombia.

"Within the framework of the III INTERNATIONAL Congress of Research in Competitiveness, Sustainability and International Relations of the Radar Network that took place in: Universidad EAN Bogotá, Colombia."

During the week of October 1 to 7, our Global Business students participated in the 3rd Radar Network's seedbed meeting, where they won 2nd place in the research poster contest and 1st place in the Market Place business simulator contest.

The students who participated belong to the different semesters of the Bachelor's Degree in Global Business and competed with the following research topics:

Students Semester Research topic
Paola Contreras Arellano

Luis Andres Alvarez Gordillo

3 semester Female business leadership in MSMEs in Celaya, Gto.
Pablo Andres Rojas Cuevas

Fernando Daniel Montoya Maldonado

5th semester


Labor climate in MSMEs of the Laja Bajío region
Mario Alberto Aizcorbe Acevedo

Iván Tello Alvarado

Ricardo Adrián Alvarez Ramirez

5th semester


7th semester

Work climate, motivation and burnout syndrome in MSMEs in the city of Celaya, Gto.

Paola Contreras Arellano and Luis Andres Alvarez Gordillo were the second place winners in the 3rd seedling meeting.

The students who won 1st place in the Market Place business simulator were Mario Alberto Aizcorbe Acevedo, Pablo Andres Rojas Cuevas and Fernando Daniel Montoya Maldonado.