Universidad de Celaya starts the Academic Challenge "Innovation and Entrepreneurship" that brings together companies from Celaya, students of the Global Business and Culinary Arts degrees, as well as the Ministry of Sustainable Economic Development (SDES) with the objective of designing value propositions that enhance the commercialization of products and/or services through innovative business plans to reactivate and boost commercial activity and economic revitalization of the city.
The challenge is to consider the products of at least 3 of the 4 participating companies (Bachoco, Beta Procesos, Coca-Cola FEMSA and La Tradicional de Salgado), that the equipment for the proposed business does not exceed 35 thousand pesos and that the idea is innovative. The proposals will be developed during the semester, to be presented at the end of November to entrepreneurs, teachers and representatives of the SDES.
The university students who have taken this challenge in their hands have the great opportunity to develop skills for their professional life such as: critical thinking, collaborative work, decision making, problem solving and leadership, as well as to strengthen their creativity and entrepreneurial vision.
The linkage with the productive sector through projects framed in the institutional Business Linking Program where our students, guided by their professors, work on real projects to propose solutions to community needs, is just one way in which the University of Celaya collaborates with the progress of the country and develops professional and leadership skills in students.
This Monday, August 9, 2021 in the municipality of Comonfort, Pueblo Magico, Governor Diego Sinhué Rodríguez recognized the efforts of the Institution and the academic community during the official presentation of the Title and Logo of the Collective Trademark "MCG Molcajetes de Comonfort, Guanajuato", This project was managed by Karime Velázquez Rico, now a law graduate, and contributes to the positioning of Guanajuato as a productive entity and a national reference in Industrial Property, adding with this 10 collective trademarks that boost the competitiveness of MSMEs.
The action consisted in the incorporation of a group of master craftsmen who design and produce traditional molcajetes of andesitic basalt from Comonfort as a commercial company and, once this requirement was fulfilled, in November 2019 the registration of the collective trademark was obtained before the Mexican Institute of Industrial Property (IMPI) in the city of León.
This work is in addition to many other activities that have been carried out by different areas of the University with various associations of artisans in our state where they have been supported in the development of websites, corporate image, digital catalogs, access to global portals for online sales, promotion and regional and national projection, among others, thus reinforcing the institutional commitment as a learning community in generating opportunities for a more prosperous Mexico.
The University of Celaya, in strategic alliance with the Secretary of Sustainable Economic Development of the State, is conducting the introductory course Sustainability, Corporate Responsibility and Environmental Policies within the Program for Sustainable Industrial Development with the objective of training decision makers in the Bajio region to develop, participate, implement and evaluate actions that benefit our environment but also generate jobs and wealth in our state.
Consistent with its mission, the University of Celaya joins programs with a high impact social focus through which the educational community can establish valuable relationships with agents of change in the region such as the Center for Economic Research and Teaching (CIDE), the Konrad Adenauer Stiftung Foundation (KAS) and the Association for Sustainable Industrial Development Germany - Pacific Alliance PAGSID to develop academic projects linked to issues of the 2030 agenda, climate change, biodiversity, corporate responsibility and related topics.
The University of Celaya, as the epicenter of this collaboration of high-impact projects, presented last Friday, July 16, the certificates of participation to the people who will serve as examples and agents of change in this project of transformation of Guanajuato to reduce the problems related to climate change.
In November 2019, the 10th Research Forum of the University of Celaya was held, in which 81 research papers were presented by students from all undergraduate and engineering programs.
The objective of the event is to disseminate the research protocols and reports carried out by undergraduate students of the University of Celaya in their search to generate solutions to problems in an ethical and successful manner.
Each student team presents both a poster and a short presentation of the results of their research work. At the end of their presentation, the teams receive feedback from the Evaluators Committee made up of research experts in different disciplines of knowledge. This experience strengthens learning and encourages students to put into practice the skills of socialization and dissemination of the scientific knowledge they have generated, in addition to having developed the necessary skills to design, implement and evaluate a scientific research project.
In this way, the cycle of research subjects closes each year with all our students. This contributes to the formation of people who research and interpret their environment and thus generate ethical and successful solutions to local, regional, national and global problems.
This year, the Biomedical Engineering students, in addition to their poster and oral presentation, presented the prototypes of the innovative technology they developed and evaluated with their research, some examples are: technology for color detection, scanning and digitalization of organs, Measure Tracking System (MTS) and distance from one point to another with LabVIEW.
The works carried out are also the beginning or continuation of projects developed in other subjects, thus contributing to transversal learning.
In addition, the papers evaluated as the most significant are selected to receive support and to be presented at specialized congresses in their disciplines.
Congratulations to all student researchers, see you at the next Forum.
Since 2014, the University of Celaya started the "Business Linking Program".
An institution-business linkage through projects that allow interaction between companies and students.
In recent years, the institution has managed to implement 800 projects that have benefited more than 500 organizations in the public and private sector, in solutions in different thematic areas.
In the August-December 2019 semester, 11 projects were the winners, derived from the great effort and capacity of our students, here we present them:
Reverse Logistics Carrots
Project for the utilization of most of the carrots that are not currently being marketed, seeking differentiated proposals that generate value for the final consumer.
Golden Foods Cyclical Menus
Re-engineering of the company's canteen, including improvements in facilities, storage, cleaning and menu modification.
Hygienic food handling
Improvement and professionalization project in the market of Cortazar, Gto. It involves the proper handling of food, as well as training for vendors to improve their processes and productivity.
Cricket Flour
Elaboration of a market study for the development and placement of a new product with many properties and economic benefits for the community of Capulines.
Collective Brand of Cajeta
Development of an integral project to promote cajeta. It includes packaging redesign, marketing and labeling; in general, a strategy to promote the cajeta association.
Media Observatory
Project to develop a media observatory at Uni, so that CMA graduates can have more practice and develop skills in communication and media operation. Developing the ability to analyze and study communication phenomena through research, analysis, narrative and expressive creativity, as well as the generation of useful information for our city from a critical stance in the study of communication.
Respect Me More, A.C.
Advise to restructure the association's corporate purpose and in turn to properly manage it so that it becomes a donor association. Put the legal situation of Respétame, A.C. in order.
Improved work performance due to changes in eating habits
Development of a project with nutritional proposals for employees according to their job profile and work schedules through infographics and training.
Nopal Tea
Proposal to include Nopal Tea in the product catalog, a product that is easy and economical to produce, but above all, innovative and attractive due to the variety of benefits it contains in its properties.
Capulines Pickles
Conducting a market study to market a brand of pickles from the community of Capulines, since there is a quality product and adequate raw material to promote it.
Logistics Transportation
Logistics project to solve shipping and storage problems in an avocado packing company.
At Universidad de Celaya, we know that collaboration with our training partners is an important key in the professional preparation of students to face new challenges.
Dr. Ramon Sanchez, Director of Innovation and Technology at the Harvard School of Public Health, gave training to facilitators of the Program for Strengthening the Innovation and Sustainability Ecosystem in the state of Guanajuato on December 10 and 11 at the University of Celaya.
More than 80 professionals, entrepreneurs, academics, leaders of business chambers, incubation centers, specialists and agents of change from all over the state, who have the vocation to contribute to the strengthening of the innovation ecosystem, participated in the event.
The next stage will be the Macro-workshop: "Creating businesses with global and sustainable impact", which will begin on February 22nd, with an expected 1,000 to 2,000 participants from all over the state: students, entrepreneurs, professionals, businessmen, executives, researchers, investors, government officials, civil associations, NGOs and the general public who want to generate successful high-impact business plans.
More information and registration can be found at this link.
