Universidad de Celaya starts the Academic Challenge "Innovation and Entrepreneurship" that brings together companies from Celaya, students of the Global Business and Culinary Arts degrees, as well as the Ministry of Sustainable Economic Development (SDES) with the objective of designing value propositions that enhance the commercialization of products and/or services through innovative business plans to reactivate and boost commercial activity and economic revitalization of the city.

The challenge is to consider the products of at least 3 of the 4 participating companies (Bachoco, Beta Procesos, Coca-Cola FEMSA and La Tradicional de Salgado), that the equipment for the proposed business does not exceed 35 thousand pesos and that the idea is innovative. The proposals will be developed during the semester, to be presented at the end of November to entrepreneurs, teachers and representatives of the SDES.

The university students who have taken this challenge in their hands have the great opportunity to develop skills for their professional life such as: critical thinking, collaborative work, decision making, problem solving and leadership, as well as to strengthen their creativity and entrepreneurial vision.