The linkage with the productive sector through projects framed in the institutional Business Linking Program where our students, guided by their professors, work on real projects to propose solutions to community needs, is just one way in which the University of Celaya collaborates with the progress of the country and develops professional and leadership skills in students.
This Monday, August 9, 2021 in the municipality of Comonfort, Pueblo Magico, Governor Diego Sinhué Rodríguez recognized the efforts of the Institution and the academic community during the official presentation of the Title and Logo of the Collective Trademark "MCG Molcajetes de Comonfort, Guanajuato", This project was managed by Karime Velázquez Rico, now a law graduate, and contributes to the positioning of Guanajuato as a productive entity and a national reference in Industrial Property, adding with this 10 collective trademarks that boost the competitiveness of MSMEs.
The action consisted in the incorporation of a group of master craftsmen who design and produce traditional molcajetes of andesitic basalt from Comonfort as a commercial company and, once this requirement was fulfilled, in November 2019 the registration of the collective trademark was obtained before the Mexican Institute of Industrial Property (IMPI) in the city of León.
This work is in addition to many other activities that have been carried out by different areas of the University with various associations of artisans in our state where they have been supported in the development of websites, corporate image, digital catalogs, access to global portals for online sales, promotion and regional and national projection, among others, thus reinforcing the institutional commitment as a learning community in generating opportunities for a more prosperous Mexico.
