Export Talents: Representing Guanajuato.

Maat Hazel Castillo Mancera

My name is Maat Hazel Castillo Mancera, I am currently 25 years old, graduated from the University of Celaya in International Trade and I am studying for a Master's Degree in Applied Sciences in Business Administration in Poland.

First of all, I would like to thank all the people who have been part of my trajectories and have taught me everything I know, all those who have supported me in my growth and especially my parents who have always been behind my achievements.

After finishing high school at Colegio Marista de Celaya, I had the opportunity to go to study again the last year of high school at Winston Churchill School, San Antonio, TX, where I graduated and obtained recognition for my career by having represented the institution at the regional level in various competitions. At this point in my life I realized that what I wanted was to become a great entrepreneur with an international focus and I needed to acquire the best skills to become one.

I returned to Celaya and started working as an English trainer in an open high school and in the company Avon Cosmetics, where we started a language training project in which we worked together with different areas of the company to develop the skills of the staff, both labor and administrative.

I began my university studies at the University of Celaya, with the idea of establishing a business located in the Bajio region related to International Trade, so I decided to study my career in this area because of the leadership skills and focus on personal growth that the University imparts to its students.

During my first semesters at the University I had studied and read about the growing economy of Brazil and how it has positioned itself over the years as the strongest economy in Latin America, competing with other countries including Mexico, so I decide to do a semester in this country and based on that goal I focused my dedication to get good grades and be recognized by my teachers, I decided to apply as one of the candidates for this opportunity and in a couple of weeks I was notified that I was selected and that next semester I would be doing part of my studies in one of the most prestigious Universities in Latin America and the world: Pontifical Catholic University of Rio Grande do Sul, in Porto Alegre, Rio Grande do Sul, Brazil, along with five classmates from my same University with whom I made very close relationships.

At the University I gained a deep understanding of the economy of this country and the development it has undergone, and I also developed the Portuguese language, which would help me later on in my career.

I return to my alma mater, the University of Celaya, and I am left with a thorn in my side from my international apprenticeship that makes me want to look beyond what I had at the time.

At the end of my professional career and a couple of months before graduation I decided to look for scholarships to pursue my graduate studies abroad in business administration, a field that caught my attention during my undergraduate studies, so I dedicated much of my time to search and apply for different scholarships and opportunities around the world, looking for prestigious institutions where I can develop and grow my skills and develop new ones.

Among my options was the University of Poland in Czestochowa, which offers me a scholarship for one hundred percent of my graduate studies for the entire period linked to my performance as a student of this institution so I decide to take this opportunity and move to Poland.

During my stay in Poland and as a Polish student I apply and compete for the scholarship granted by the European Union Erasmus, which provides a monetary support to perform a student mobility for a semester at one of the Universities with agreement in different countries within and outside the European Union, A couple of weeks after my application I was informed of the acceptance of my mobility, so I decide to move to Lisbon, Portugal, to do a semester at the Instituto Superior de Comunicación Empresarial, in which I successfully conclude my career getting to expand my communication and marketing skills.

I return to Mexico to renew my VISA and to spend a pleasant moment with my family and I find out about a scholarship granted by Educafin and the Government of the State of Guanajuato called Talentos de Exportación, so I decide to apply before my return to the second year of the master's program. Weeks after my application I was summoned to Leon, Gto. for a final interview and it was there where they told me that I had been selected to represent the state as the first generation of this economic support to better conclude my last two semesters, in which, together with them, we will carry out a project to help the state according to my knowledge acquired in recent years.

I expect Celaya to be a nationally competitive city, not only in industrialization and technology, but also in human talent.

I am Luis Guillermo Morales and I am a proud graduate of the University of Celaya with a degree in Administrative Industrial Engineering.

Before graduating I had the opportunity to do an internship at GKN Villagrán and later I was selected in the first Trainee program at Avon Cosmetics Celaya. And it is important for me to share these first experiences as a professional, because together with all the theory and skills I developed as a student, it was the perfect combination for my professional start.

While Uni gave me great bases to start my professional history and as such, the new way of teaching and measuring students through competencies I think it is an excellent way to stimulate us as students and continuous improvement, because life outside the classroom comes to have important challenges that can only be overcome with good foundation, because it is obvious that experience is not the "strong" of a recent graduate.

After graduating from college I started working at Beta Procesos, a company proudly from Celaya, where we are dedicated to the manufacture, sale and distribution of detergents and sanitizers for the food and institutional industry. My first position was as Chief in the operational commercial area, where I was in charge of reviewing the cleaning and sanitizing processes of our customers. This included giving massive and personalized training, both in the field and in the classroom. Even the solution of technical problems and continuous improvement in the application of the products.

After 5 years I took my current position, as Administrative Commercial and Marketing Manager at national level. Where I am mainly in charge of issues such as cost and resource control for customer service, analysis and authorization of equipment investments for new customers, price list development, commercial cost analysis and proposal development for potential prospects.

Every day I continue to learn new things, but something that fortunately I learned in my short experience is to "follow up" my goals and write down each one of them. Whether it is daily, weekly, biweekly or monthly follow up, but always FOLLOW UP! I have an excellent work team but I have found that when we stop measuring actions and setting goals, we get lost along the way.

The mix between my soft skills, studies and short experience have led me to certain professional micro-victories:

  • For the second consecutive year, I have generated a 4.8% increase in sales nationwide. By simply executing and following up on the annual price increase (inflation) of all our customers in Mexico. This has never happened before in the history of the company, as it was "tedious" to follow up with 1,200 customers scattered throughout the country. Together with the excellent work and born ability of my Commercial Director, we achieved a 22.1% sales increase in 2018.
  • I managed to reduce customer service expenses by 14% since 2017. I arrived at this result with simple actions but a lot of follow-up: I measured expenses, verified how much was really necessary, and then topped up monthly budgets for each person providing customer service. In 2018 we managed to automate the process with the help of our IT department, with the creation of a Beta electronic portal.
  • Right now I am measuring the frequency of customer visits, which is a fundamental part of our business, service. In August 2018 we had 57% compliance nationwide, in March 2019 we are at 79% compliance. And we will surely close 2019 with 90% compliance. This will increase the trust and loyalty of our current and future customers.

I believe that the success equation does exist and it is based mainly on Pro-activity + Knowledge, both in our hands.

I recognize the work of the Uni as an educational part of the development of the competencies that we students need for the beginning of our professional lives. I expect Celaya to be a competitive city at a national level, not only in industrialization and technology, but also in human talent.

We want to benefit society

My name is Raymundo Montes Martínez, I am a graduate of the Bachelor's Degree in International Trade of the 2017 generation. The University of Celaya gave me the basis to acquire a global vision and the ability to create solutions to all kinds of business problems that arise in my environment. Within my career, it was the subject of electronic business that changed my "chip" and made me know my vocation... Digital business.

I consider myself a young businessman - entrepreneur with 24 years old, passionate about digital business and eager to share my vision and leadership to other entrepreneurs who want to leave their positive footprint in the world. Within my work experience, I can highlight my ability to create high impact ventures, focused on business models with disruptive innovation and the work involved in their business development and strategic planning to transform Startups with unique solutions in the market.

I started entrepreneurship at the age of 20 and I am pleased to say that I have failed in 4 projects, which provided me with ample learning in terms of the mistakes I made and the continuous improvement in my path as an entrepreneur.

Failure is what leads to success and I say this because all the mistakes I made, the number of doors that were closed to me and the people who gave me advice, at the end of the day gave me the possibility to see the fruits of my efforts. Today, I can gladly share some of the successes I have achieved in my short business career:

  • Founder of Acopio de Metales Guanajuato. Acomet is a company dedicated to the collection of metal waste.
  • Exhibitor as an entrepreneur at the Automotive Forum Querétaro 2016.
  • Exhibitor as entrepreneur at the International Aluminum Congress 2016.
  • Grantee by INADEM 2017 under Call for Proposals: 1.1 Development of Networks and Global Value Chains.
  • Founder of GlobalMark. It is an extended collaborative social network dedicated to connecting people.
  • Winner with GlobalMark in the e-Commerce Startup Competition Mexico 2019, obtaining recognition as the best e-commerce startup in Mexico, by the e-Commerce Institute.

I currently serve as Chairman of the Board and CEO of GlobalMark, an extended collaboration social network dedicated to connecting people and expanding their professional and business development possibilities. Our purpose is to provide technological tools that facilitate communication and collaborative efficiency among people and that they can use them as a means of collaboration among their own work teams and with other people or companies with whom they can quickly and conveniently interact.

We want to benefit society, we want to make it possible for them to get a job, establish professional and business relationships, undertake projects, share knowledge, organize their activities and position their brands, products and services, in one place and in a different way.

Get to know the platform: https://www.globalmark.info


Graduated, back at Uni.

My name is Emilia Páramo Florencio, I am a graduate of the Industrial and Administrative Engineering program, Generation 2002. My professional experience has been in the automotive, metal mechanic and appliance sectors. I have advised several companies in the areas of Quality, Manufacturing, Lean Processes, Design and Development of Products and Processes.

I currently work at Mabe Refrigeradores in the Celaya Plant, I am a Lean Leader for the most important transformation process of the company which consists of evolving to the Industry 4.0 *Digital Era* strategy.

My professional training has given me the basis to have a global business vision and analytical thinking for decision making, as well as the key knowledge to understand each of the edges of the industry, a key aspect is that I am always on the side of problem solvers, which is a characteristic that seeks to emphasize my profession.

In addition to participating in teaching in the Faculty of Engineering at Uni, which personally is my contribution to society both as a student and in the industrial sector, through a Hands On program, I am doing an immersion in the industry learning 'live' in manufacturing processes through a Mabe-Uni collaboration, which I am leading with the aim of laying the foundations of knowledge through experience and active learning as well as training potential candidates for the business sector.

I have also participated in a couple of publications where my main reference is the educational and training process at the University of Celaya. I have also participated in seminars of the Uni-ASQ conducting workshops on lean manufacturing tools and have made presentations to different audiences (high school, soon to graduate, new entrants, etc.) with the aim of extending the process from making a career decision in order to share the challenges, achievements and benefits experienced and extend the experience gained, as well as share what we expect from students from the industrial field and participating in achieving this hand in hand with students through their training.

Producing the future of our cities. 

Pedro Duhart Benavides, Uni graduate and designer of architecture and urbanism.

I currently co-direct an office dedicated to the contemporary production of architecture and urbanism. Simultaneously, my theoretical activity as a researcher at the University of Michigan has focused on examining the relationship between infrastructural systems -physical and virtual- that specifically enable the production of certain architectural objects. These systems are currently the most widely used tool to manipulate and urbanize vast territorial extensions mainly in America and Asia.

My most recent work is a collaboration between faculty from the Taubman College of Architecture and Urban Planning, University of Michigan in conjunction with the School of Architecture, University of Celaya designed in the form of a seminar focused on researching and interpreting the image of Celaya, and thus, creating a record of the Bajio metropolitan area within the geo-economic structure of Mexico at the beginning of 2019.

The interest in interpreting the image of our cities through the representation of the urban dynamics that inhabit them arises after personally experiencing the qualities of the lifestyle generated by the metropolization systems in the Bajío. Within this process of accelerated urbanization it is easy to visualize the expansive, dispersed and fractured pattern with which our cities are being built.

From an international perspective, I believe that this way of building our cities evidences certain intellectual limits on the part of those responsible for structuring the necessary legal frameworks to encourage equitable regional and national urban development. At the same time, I also believe that it shows how few designers have the interest and capacity to understand and work on the metropolitan scale, so that we can work in a multidisciplinary way to create strategies that socially empower users.

For these reasons, I saw the need to influence the academic formation of the future designers of the Bajio. Roberto Rojas and look for the opportunity to interact with the students in order to instigate sophisticated ways of producing the future of our cities.

Movies made in Celaya

Our students and graduates presented short films that have been made in the city of Celaya during the last few years and have participated in various film festivals in Mexico and abroad.

The presentation included a screening of:

  • "Celaya, historias de un pueblo" By ExLCC Israel Serrano and ExLCCArmando Merino.
  • "El Noveno horno" made in 2014 ExLCC Erika Oregel and Emmanuel Vargas.
  • "Fixing a heart" Performed in 2017 by CMA Loida Montes.
  • "Catalina" by ExLCC Adrián Martínez Servién and ExLCC Daniel Garibaldi.
  • Premiere of "Real de amores" by ExLCC Adrián Martínez Servién in collaboration with SKENIKA.

The entire production team and the cast of the short films were present, including first actress Evangelina Martínez and actress Evangelina Sosa, star of "Real de amores", a short film that will begin its participation in festivals and is characterized by the good pace and suspense it handles, as well as having many readings and a story that makes the viewer imagine and deduce their own ending.

These short films have won several national and international awards and have been presented at important festivals such as Cannes and Toronto, making Celaya also known for its talent, culture and art, and also demonstrating that in the province it is also possible to carry out productions that have international impact.