The linkage with the productive sector through projects framed in the institutional Business Linking Program where our students, guided by their professors, work on real projects to propose solutions to community needs, is just one way in which the University of Celaya collaborates with the progress of the country and develops professional and leadership skills in students.
This Monday, August 9, 2021 in the municipality of Comonfort, Pueblo Magico, Governor Diego Sinhué Rodríguez recognized the efforts of the Institution and the academic community during the official presentation of the Title and Logo of the Collective Trademark "MCG Molcajetes de Comonfort, Guanajuato", This project was managed by Karime Velázquez Rico, now a law graduate, and contributes to the positioning of Guanajuato as a productive entity and a national reference in Industrial Property, adding with this 10 collective trademarks that boost the competitiveness of MSMEs.
The action consisted in the incorporation of a group of master craftsmen who design and produce traditional molcajetes of andesitic basalt from Comonfort as a commercial company and, once this requirement was fulfilled, in November 2019 the registration of the collective trademark was obtained before the Mexican Institute of Industrial Property (IMPI) in the city of León.
This work is in addition to many other activities that have been carried out by different areas of the University with various associations of artisans in our state where they have been supported in the development of websites, corporate image, digital catalogs, access to global portals for online sales, promotion and regional and national projection, among others, thus reinforcing the institutional commitment as a learning community in generating opportunities for a more prosperous Mexico.
Since 2014, the University of Celaya started the "Business Linking Program".
An institution-business linkage through projects that allow interaction between companies and students.
In recent years, the institution has managed to implement 800 projects that have benefited more than 500 organizations in the public and private sector, in solutions in different thematic areas.
In the August-December 2019 semester, 11 projects were the winners, derived from the great effort and capacity of our students, here we present them:
Reverse Logistics Carrots
Project for the utilization of most of the carrots that are not currently being marketed, seeking differentiated proposals that generate value for the final consumer.
Golden Foods Cyclical Menus
Re-engineering of the company's canteen, including improvements in facilities, storage, cleaning and menu modification.
Hygienic food handling
Improvement and professionalization project in the market of Cortazar, Gto. It involves the proper handling of food, as well as training for vendors to improve their processes and productivity.
Cricket Flour
Elaboration of a market study for the development and placement of a new product with many properties and economic benefits for the community of Capulines.
Collective Brand of Cajeta
Development of an integral project to promote cajeta. It includes packaging redesign, marketing and labeling; in general, a strategy to promote the cajeta association.
Media Observatory
Project to develop a media observatory at Uni, so that CMA graduates can have more practice and develop skills in communication and media operation. Developing the ability to analyze and study communication phenomena through research, analysis, narrative and expressive creativity, as well as the generation of useful information for our city from a critical stance in the study of communication.
Respect Me More, A.C.
Advise to restructure the association's corporate purpose and in turn to properly manage it so that it becomes a donor association. Put the legal situation of Respétame, A.C. in order.
Improved work performance due to changes in eating habits
Development of a project with nutritional proposals for employees according to their job profile and work schedules through infographics and training.
Nopal Tea
Proposal to include Nopal Tea in the product catalog, a product that is easy and economical to produce, but above all, innovative and attractive due to the variety of benefits it contains in its properties.
Capulines Pickles
Conducting a market study to market a brand of pickles from the community of Capulines, since there is a quality product and adequate raw material to promote it.
Logistics Transportation
Logistics project to solve shipping and storage problems in an avocado packing company.
At Universidad de Celaya, we know that collaboration with our training partners is an important key in the professional preparation of students to face new challenges.
