Apr 4, 2017 | No category
Stephen Ezell, vice president of the Washington DC - Based Think Tank and member of The Information Technology and Innovation Foundation ITIF, talked to our Communication and Marketing students about the 10 keys that organizations must understand about themselves and their competition to develop strategies that make a difference and are more effective.
These innovation keys that should always be kept in mind are: business model, networks, organization, processes, product performance, product platform, service, channels, brand and customer engagement.
When organizations analyze how the competition is using these points, it will give them tools to innovate and distinguish themselves, making it easier to achieve their objectives.
This videoconference is part of the cycle of talks with experts that our students have continuously as part of the Start Up Center Program, a space that motivates our young people to imagine, innovate, create and undertake.
![Encouraging scientific production in higher education]()
Mar 26, 2017 | No category
Miguel Olea, a UNAM graduate and creator of different content, management, leadership and innovation platforms, presented, via videoconference, the paper entitled "Scientific Production in Higher Education Institutions".
Universities fulfill several functions in society, one of which is to produce scientific knowledge that can be applied to increase the progress and development of their environment.
This knowledge must be shared to have a real impact and currently one of the most effective ways of doing this is by publishing research in specialized portals and scientific journals.
Mr. Olea is an expert on this subject, and from Spain he shared with us his perspective on how scientific journals currently work, how they choose what to publish, how they corroborate that the information is truly scientific and how to ensure that their content reaches the greatest possible number of people.
He also spoke of the importance of teachers being generators of knowledge, collaborating with other teachers from the same institution or from other institutions in research projects and sharing all their results first in their own institution and then on platforms that disseminate the information.
Similarly, it is essential that institutions have programs that encourage this activity in their teachers, with a specialized portal to upload projects, a system of awards, remuneration and benefits for this practice, only in this way can the institution fully comply with this academic and social commitment.
Mar 26, 2017 | No category
The students of the 2nd. The students of the 2nd quarter of the Master's Degree in Business Innovation held an international videoconference with Master Adolfo Cantillo, a financial specialist from Cartagena de Indias, Colombia.
The subject of Feasibility of Investment Projects has defined the topic of Financial Feasibility, so this activity had the objective of guiding the students in the projects they are carrying out.
Mr. Cantillo gave a lecture on "Sharing Experiences in Project Development" and currently teaches at Tecnológico Comfenalco in Cartagena de Indias.
The participating students asked interesting questions about the feasibility and duration of an investment project and solicited advice on how to make projects more likely to succeed.
At the end of the event, the speaker congratulated the participants for having made the decision to study an online postgraduate program at the Universidad de Celaya because it is an educational trend in constant growth.
Mar 23, 2017 | No category
In order to raise awareness among our Prepa Uni students, Josué Banda and Fernando Bujanos, from the "Doble Control" driving school, talked to our students about the importance of taking certain safety measures when driving.
How many students know how to drive? More than 5o% answered affirmatively to the question and from here the speakers gave recommendations that should always be taken into account so that a mistake at the wheel does not put life at risk. Most of them we already know: always wear your seat belt, never drive tired or under the influence of alcohol, avoid any kind of distractions with the telephone, always drive respecting traffic signs, keep the distance between cars, always drive at a moderate speed, hold the steering wheel with both hands and keep the car, tires and lights in optimal conditions.
These are simple measures that make a big difference; following these steps considerably reduces the risk of suffering any type of accident. These recommendations should become a habit, and because of their simplicity it is important not to take them lightly, since most fatal accidents are related to the neglect of one or more of these measures.
The young people watched high-impact videos on safety and its consequences, and in addition, Josué and Fernando prepared two dynamics in which the children participated: In one, the young people simulated a car with chairs and received a detailed explanation of how a crash occurs; in the other dynamic, four students transmitted a series of driving tips to their classmates.
Mar 22, 2017 | No category
How will tourism agencies work in the future? Yamil Saman, of Ecuadorian origin and manager of a tourist agency called VIATAM, talked to the students of the Bachelor's Degree in Tourism about this topic.
Yamil recounted his beginnings in this industry in rural and community tourism, focused on groups that carried out full-day activities in well-known destinations. Today this has changed, and although there is still a niche for this more traditional tourism, young people and the new generations will seek, more than getting to know representative places, to live experiences, to make the most of their time, with multiple activities that appeal to the senses and emotions, with greater agility, more interactive, with mechanisms that allow them to share their experiences instantly on the networks.
Tourism will no longer be so mechanized or focused on heterogeneous groups of people, it will have to be personalized and part of the experience will be to meet and live with those you travel with, there will have to be differentiation in the service, which will involve greater vocation, knowledge, customer research and the possibilities of destinations, global vision, innovation, entrepreneurship and many other skills to stand out and be professionals in this industry.
