Students of Communication and Audiovisual Media, Digital Design and Architecture from the University of Celaya will be making the film project "Cuando te toca" (When it's your turn) next July as part of the University Rally within the framework of the XXV anniversary of the Guanajuato International Film Festival (GIFF). For the third consecutive year, Uni is part of the 6 teams participating in the GIFF Rally that were selected from more than 200 scripts nationwide; this is a competition whose main challenge is to film and edit a short film in just 48 hours on location in the city of San Miguel de Allende. The GIFF Training program allows students to train for six months through workshops with film industry professionals in San Miguel de Allende and CDMX.The "Cuando te toca" team is already working on the making of the models of their short film, which implies a considerable investment and that is why they have launched a funding campaign on the Kickstarter platform that manages an "all or nothing" system; that is, if the students do not reach the goal of 70 thousand Mexican pesos that they have set for April 18, then they will not get any funding. That is why they invite the entire educational community of the University of Celaya, which they will proudly represent, to join their campaign and become sponsors of this great dream; by being part of it, they will be able to obtain rewards allusive to the project. If you want to support this group of university talents, here are the steps to follow: 

  1. Enter to https://www.kickstarter.com/projects/cuando-te-toca-film/cuando-te-toca-shortfilm  
  2. Click on "Sponsor this project".
  3. Review all rewards and select a level; if you do not want rewards, you can click on "Contribute without reward" and indicate the amount you wish to support. 
  4. Click "continue"; if you do not have a Kickstarter account, the platform will ask you to create one. 
  5.  Fill in the information requested to make the payment (it is a very secure platform, so you don't have to worry).
  6. Click on contribute and that's it, you have become a sponsor of "When it's your turn".

It is important to mention that the platform withdraws the sponsorship from the bank account until after the end of the campaign (April 18), so you must keep the sponsorship money intact, as many times the accounts do not pass and the money received by the team is reduced. Visit the profiles of "Cuando te toca" at Facebook E Instagram to learn more about this project and the ways in which you can support new Mexican filmmakers. At the University of Celaya we seek that our students have platforms to learn, develop skills and strengthen their competitive spirit; GIFF is one of those platforms where since 2012 several generations have had the opportunity to live an unforgettable experience of international stature in the field of film production and, specifically in University Rally, very important achievements have been obtained, such as: the audience award for "Sequía" (2020) and first place in the competition with "Muerte en Guanajuato" (2021); we wish that this 2022 "Cuando te toca" successfully reaches the finish line.