Export Talents: Representing Guanajuato.

Maat Hazel Castillo Mancera

My name is Maat Hazel Castillo Mancera, I am currently 25 years old, graduated from the University of Celaya in International Trade and I am studying for a Master's Degree in Applied Sciences in Business Administration in Poland.

First of all, I would like to thank all the people who have been part of my trajectories and have taught me everything I know, all those who have supported me in my growth and especially my parents who have always been behind my achievements.

After finishing high school at Colegio Marista de Celaya, I had the opportunity to go to study again the last year of high school at Winston Churchill School, San Antonio, TX, where I graduated and obtained recognition for my career by having represented the institution at the regional level in various competitions. At this point in my life I realized that what I wanted was to become a great entrepreneur with an international focus and I needed to acquire the best skills to become one.

I returned to Celaya and started working as an English trainer in an open high school and in the company Avon Cosmetics, where we started a language training project in which we worked together with different areas of the company to develop the skills of the staff, both labor and administrative.

I began my university studies at the University of Celaya, with the idea of establishing a business located in the Bajio region related to International Trade, so I decided to study my career in this area because of the leadership skills and focus on personal growth that the University imparts to its students.

During my first semesters at the University I had studied and read about the growing economy of Brazil and how it has positioned itself over the years as the strongest economy in Latin America, competing with other countries including Mexico, so I decide to do a semester in this country and based on that goal I focused my dedication to get good grades and be recognized by my teachers, I decided to apply as one of the candidates for this opportunity and in a couple of weeks I was notified that I was selected and that next semester I would be doing part of my studies in one of the most prestigious Universities in Latin America and the world: Pontifical Catholic University of Rio Grande do Sul, in Porto Alegre, Rio Grande do Sul, Brazil, along with five classmates from my same University with whom I made very close relationships.

At the University I gained a deep understanding of the economy of this country and the development it has undergone, and I also developed the Portuguese language, which would help me later on in my career.

I return to my alma mater, the University of Celaya, and I am left with a thorn in my side from my international apprenticeship that makes me want to look beyond what I had at the time.

At the end of my professional career and a couple of months before graduation I decided to look for scholarships to pursue my graduate studies abroad in business administration, a field that caught my attention during my undergraduate studies, so I dedicated much of my time to search and apply for different scholarships and opportunities around the world, looking for prestigious institutions where I can develop and grow my skills and develop new ones.

Among my options was the University of Poland in Czestochowa, which offers me a scholarship for one hundred percent of my graduate studies for the entire period linked to my performance as a student of this institution so I decide to take this opportunity and move to Poland.

During my stay in Poland and as a Polish student I apply and compete for the scholarship granted by the European Union Erasmus, which provides a monetary support to perform a student mobility for a semester at one of the Universities with agreement in different countries within and outside the European Union, A couple of weeks after my application I was informed of the acceptance of my mobility, so I decide to move to Lisbon, Portugal, to do a semester at the Instituto Superior de Comunicación Empresarial, in which I successfully conclude my career getting to expand my communication and marketing skills.

I return to Mexico to renew my VISA and to spend a pleasant moment with my family and I find out about a scholarship granted by Educafin and the Government of the State of Guanajuato called Talentos de Exportación, so I decide to apply before my return to the second year of the master's program. Weeks after my application I was summoned to Leon, Gto. for a final interview and it was there where they told me that I had been selected to represent the state as the first generation of this economic support to better conclude my last two semesters, in which, together with them, we will carry out a project to help the state according to my knowledge acquired in recent years.

Training and developing the talent of our region

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The University of Celaya has a significant impact on organizations and in the formation of human talent through training for small and medium enterprises, non-profit organizations and government institutions. We motivate the productive and administrative sector of our region to achieve the best practices to be more efficient, productive, provide better service and take advantage of all the human talent and opportunities for innovation, growth and development that exist.

Research on human development in the company and studies on business opportunities in Celaya have been carried out.

In addition to this, there are projects that solve specific needs of companies, such as analysis to improve processes, development of corporate identity and websites for organizations such as Agencia Misionera Sin Fronteras and Cielo Abierto, and Assertive Communication programs for INFOPOL.

 

Building an Innovation Ecosystem in the Bajío Region

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The University of Celaya by working firmly in the construction of the Innovation and Entrepreneurship Ecosystem of the Bajío.

To do so, they have partnered with the best global experts and learned from successful examples around the world, developing a flexible talent training model that is sensitive to the real needs of companies.

As a result, the Business Creation Macro-Workshop in conjunction with Harvard University has trained more than 1,100 people in Mexico and 800 in Peru.

An initiative was also presented to reform the Law of Innovation of the State of Guanajuato in order to facilitate processes, procedures and support to encourage the creation and development of companies in our state.

In 6 years, more than 700 projects have been carried out with 700 companies or organizations through the Business Linking Program.

Participation in the creation of the Citizen Observatory for the Tourism Council of the City of Celaya, we have created the Start Up Center, we are the first in the region to be part of the ENACTUS program and the first to promote FreshBiz and the Fuckup Nights to promote innovation and entrepreneurship in our community.

This is how Social Responsibility is lived at the University of Celaya.

 

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In the social area, the University of Celaya, through the results of programs such as: Service Learning, where students learn by working and serving others, in sustainable projects that improve the living conditions of a social group.

With this perspective, in the last 5 years alone, they have benefited more than 60 children in vulnerable conditions thanks to the PERAJ program.

More than 700 people can see better thanks to the visual health campaign in conjunction with Lentes al Instante.

More than 300 children from the AMANC Foundation enjoyed a special day for Children's Day.

More than 1,000 people have received medical, nutritional and psychological care through the Diagnosis and Care Clinics.

And countless beneficiaries can be counted in projects such as FESE Women, women entrepreneurs, Saturday nutrition campaigns, work with the Nutrition and Life Foundation, skills development workshop for older adults, assertive "yes or yes" workshop with adolescents, a workshop on disability awareness, video for the United Foundation for parents of young people with alcohol intake, Blog de ayuda that serves as support for parents and guardians. Self-sustainable bakery in the community of Soria. Social entrepreneurship projects for young people with disabilities at the Henry Wallo School, the operation of the Celaya Nutritional Center, the MAIAA Program for pediatric patients with overweight and obesity. Support programs for nursing homes for the elderly, university health caravans, nutritional care programs for schools in the city, brief intervention with women detected with breast cancer, workshop to cope with daily stress.

In addition, several research projects have been conducted on violence and the media, human rights and the control of conventionality, population nutrition in vulnerable groups, community tourism, hospitality and tourist identity.

Social responsibility for the environment is built daily by creating awareness in our community about the importance of living a healthy life and being conscious of our ecological footprint on the planet.

That is why we are a declared 100% smoke-free campus, and we are working on becoming a plastic-free and litter-free campus.

One of the best things that can happen to you is to go on an international exchange program.

Our student winner of the UNI-INTERNACIONAL SCHOLARSHIP, Cinthya Araceli Calva from the Marketing and Advertising career, shares her experience of living an international semester at the Universidad Francisco de Vitoria, Madrid, Spain.

When you entered Uni did you know there were international programs?

Yes, it was one of the reasons why I entered the Uni.

When you entered your career, did you think you would go to live and study abroad?

The truth is that since I was in high school I had already planned to go to study in another country for a semester or a year but my parents were not very convinced, it was until I was already in my career that they told me that I would apply for the call.

Have you ever lived or studied outside of Mexico before?

No, never.

What prompted or motivated you to study in another country?

Well, there were many things, first I wanted to learn more about my career but in another country to see if they were more advanced and to be able to learn new things in another university, then to meet new people, make friends from all over the world, learn about the culture of the country and travel.

Why did you decide to study in that country?

Because I love Spain, it is a beautiful country that has a lot to offer, very nice people, the lifestyle is very good, its gastronomy, many beautiful places where you can go.

How did you feel when you arrived in the new country?

At first I was scared and nervous but also very excited, I think all of us who have gone to study in another country for the first time when we arrive to that country feel very nervous about what will happen, you are there, alone at the airport and thousands of miles away from home and there you realize that the adventure begins because you are completely alone and at the same time you feel very excited to know what the future has in store for you, I was anxious to meet the people who for the next 6 months would be my best friends and my family away from home.

How have you been received at the university where you arrived?

Very good, the people were very nice, only the students were not as warm with the exchange people as we are here in Mexico.

What did you miss most about Mexico?

My family, my boyfriend, my friends, my dog, the food and the spicy food, I love spicy food and it was horrible because they eat with zero spicy food.

What about the Uni?

To my friends.

What is the most exciting thing you have experienced?

Without a doubt, having met and made friends from many parts of the world, living with them every day, making many plans with them such as picnics at the Parque del Retiro, going to parties, going for a tinto de verano, and going on many trips together. Without a doubt, meeting them was the best part of this experience.

And the hardest part?

Being away from my family and my boyfriend and also learning to live alone because, for example, sometimes I would arrive home from college at 11:00 p.m. and I still had to prepare dinner, do homework and wash clothes, so sometimes it was very hard, but with time I got used to it.

What do you expect as a person and as a professional from this program?

It has taught me so many things, not only in school, but more than anything in life it taught me that you can go as far as you want to go and to always fight for your dreams, it is definitely worth it.

Do you recommend these opportunities provided by Uni to your colleagues?

Totally, going on an exchange is one of the best things that can happen to you as a person and above all as a professional. Thank you for this great opportunity!