Digital Economy COEPES | University of Celaya

DIGITAL ECONOMY

Welcome

Stages

Materials

Organisation chart

Welcome

Dear Rectors, Principals, Principals, Leaders and Teachers of COEPES:

Welcome to the Microsite of the Digital Economy Implementation Programme, I send you a sincere and warm greeting.

This programme aims to contribute to increasing the digital maturity of micro, small and medium-sized enterprises in the region, in order to strengthen their competitiveness in the market, and now more than ever, the spirit of collaboration, joint learning and linkage to build the future we want through the training of the talent that our country and the world need, makes great sense.

I thank the Coordinating Team and the Institutional Liaisons for all the work they are doing for the success of this programme in our state. All with the purpose of serving our communities, as Dr. Luis Felipe Guerrero Agripino, President of COEPES, has said.
In this space you will be able to find the materials generated in the working sessions, where the most relevant documents that can help and support us all will be posted.

I offer you a warm welcome and a sincere and fraternal embrace.
I look forward to the opportunity to greet you personally.

Yours sincerely,

Dr. Martha Aguilar Trejo

Leader of the strategic group of the COEPES Digital Economy Implementation Programme.
Rector of the University of Celaya.

BACKGROUND

On 26 June, COEPES launches a strategy to focus efforts to address the pandemic and its effects, as well as to strengthen the resilience of the state's social development.

After several sessions of exploring options and reaching agreements, on 11 August, the Strategic Group for the Reactivation of Social and Economic Development starts planning a project to boost the evolution of MSMEs in the state of Guanajuato, from the traditional economy to the digital economy.

Since then, the Strategy Group has met on a fortnightly basis, practically without interruption - with the exception of the occasional holiday period - and has held a number of special meetings and workshops to design the project and plan its implementation.

OBJECTIVES

Through the talent and dedication of members of the academic staff and student communities of the HEIs affiliated to COEPES, the aim is to contribute to increasing the digital maturity of micro, small and medium-sized enterprises, in order to strengthen their competitiveness in the market.

This intervention is based on COEPES' own methodology.

It is planned to involve approximately 2,000 students for the benefit of 2,000 to 3,000 MSMEs.

STAGES

1.1. Route map

1.1.1. Template checklist.

1.1.2. Examples.

1.1.1.1. Example 1.

1.1.1.2. Example 2.

1.1.3. Roadmap repository by institution.

1.2. Catalogue of digital services.

1.3. Sources of information.

1.4. Link to the example of MSME registration.

1.5. Link to the digital maturity level diagnosis.

1.6. Link to the survey to evaluate the satisfaction of the company.

1.7. Teacher training:

1.7.1. Course content.

1.7.2. List of teachers who passed the teacher training course.

1.8. Agreements:

1.8.1.Framework collaboration agreement COEPES - IES.

1.8.2. Company-Student Partnership Agreement version 1.

1.8.3. Business-Student Partnership Agreement version 2.

1.9. Example of a Call for Proposals.

1.10. Cover letter - COEPES

1.11. Rules of operation

744 2.1. COEPES digital economy course platform.

2.1.1.Download learning module materials and didactic guide.

2.1.2. Video - Instructions for downloading the didactic content of the Digital Economy Course.

2.1.3. Video - Technical-didactic training Digital Economy

2.1.3.1 Video - Support resource for downloading content of the Digital Economy Course

2.2. Digital maturity diagnosis:

2.2.1.Instructions and link for emptying data from the initial capture.

2.2.2. Instructions and link to empty the final capture data.

2.2.3. Exit survey.

2.2.4. Assessment of technological equipment needs for MSMEs of the Digital Economy Program.

2.3. Case studies.

2.3.1. Microsite of case studies.

2.3.2. Capsule for the development of case studies

2.3.3. Capsule for the use of case studies

2.3.4. Examples of Case Studies

2.3.4.1. Cózcatl Case

2.3.4.2. ALVE Group

2.3.4.3. Martinez House

2.3.4.4. Capricious wings and burger

2.3.4.5. Luna de Plata Jewelry

2.3.4.6. Estrella Pastry Shop

2.3.4.7. Aesthetics in Celaya

2.3.4.8. Progressive Die

2.3.4.9. Redile

2.4. Testimonials.

2.4.1. Written authorization for use of image COEPES_IES

2.4.2. Image use authorization letter COEPES_MiPyme

2.4.3. Digital Economy Program Testimonials

2.5. Webinars: 2021 – 2022

2.5.1. Digital Marketing for SMEs, what you should not forget.

2.5.2. Portal CompraGTO.com.

2.5.3. Facebook Marketplace for SMEs

2.5.4. Digital Marketing

2.5.5. Legal Aspects in Electronic Commerce

2.5.6. Bots on Facebook Messenger: Automating customer care

2.5.7. Digital Content Development for SMEs

2.5.8. Importance of Design in e-commerce Visual Communication

2.5.9. Logistics Integration in the Company

2.5.10. Value Creation in the Digital Economy

2.5.11. Communication and Institutional Image for my SME

2.5.12. Generation of audiovisual content for broadcasting/promotion

2.5.13. Detection of needs for improvement in internal operations.

2.5.14. Best practices in teaching Digital Economy

2.5.15. Best practices in teaching Digital Economy.

2.6 Digital Tools Workshop

2.6.1 Digital tools workshop training recording

2.7. Infographics - Calls for Proposals of the Secretariat of Sustainable Economic Development

2.7.1. Channeling of MSMEs to the Confío en Tí Program.

2.7.2. Channeling process for students certified as digital implementers

3.1. Digital Implementer Competency Standard:

3.1.1. Digital Implementer Certification Requirements Guide

3.1.2. Repository features for the evaluation process

3.1.3. Recording - Evaluation and Certification Process Information Session

3.1.4. Example of Evaluation and Certification Process Implementation

3.1.5. Call 2022 - Evaluation process for certification as digital implementer

Progress reports:

3.2.1. Results at the end of 2022 and projection for 2023.

DASHBOARD DIGITAL ECONOMY

COEPES GUANAJUATO NEWS

MATERIALS

JUNE

MINUTES

JULY

MINUTES

AUGUST

MINUTES

SEPTEMBER

MINUTES

OCTOBER

MINUTES

NOVEMBER

MINUTES

JANUARY 2022

MINUTES

FEBRUARY 2022

MINUTES

MARCH 2022

MINUTES

MAY 2022

MINUTES

SEPTEMBER 2022

MINUTES

DECEMBER 2022

MINUTES

ORGANISATION

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