Thanks to the University of Celaya, this summer I had the opportunity to travel to Medellin Colombia to participate in the seminar of Dr. Heine Klause: "Construction, management and marketing for luxury brands". Heine Klause: "Construction, management and marketing for luxury brands", which has had a great impact on my perception since it has broken several of my paradigms by expanding my vision regarding the complexity and multidisciplinary nature of marketing, design, communication, statistics, time, money and energy that big brands currently invest to build and position not only their products, but an entire ideology and way of life around their brand.
Being in another country for a week learning about the culture and customs and learning about current issues directly from an international expert on the subject allowed me to enrich myself personally and professionally. In addition to strengthening the bonds of collaboration between teachers from various countries for research in order to promote collaborative work among students from multiple institutions to strengthen their learning with a global vision.
Currently, sharing with my students the topics covered during the course has been very enriching as it has allowed me to expand and share learning inside and outside the classroom, providing my students and fellow teachers with a global and cutting-edge perspective on construction, management and international marketing issues.