Unichallenge

Sustainable Development Goals Impacted

About the program:

Unichallenge © Unichallenge is a signature event of the institution where, based on a real problem of society, students from the University of Celaya, students from other educational institutions, professors, graduates and specialists participate, who collaborate in the resolution of this need from an interdisciplinary perspective, developing entrepreneurship, creativity and teamwork, for the benefit of Celaya and the region.

In summary, this contest promotes the generation of proposals that provide a solution to a specific need or problem (ODS). These proposals must be innovative, viable and replicable at the local, regional and national levels. 

This program emerged in 2018 with the purpose of contributing to one of the great challenges of humanity: water, in 2019 the theme revolved around the design of a campaign for the national positioning of cajeta de Celaya as an icon of the city.

In 2020, in collaboration with the Business Coordinating Council, the Government of the State of Guanajuato, the Municipal Government and the city's educational institutions, the challenge focused on strengthening the image of Celaya in various aspects such as gastronomy, art, culture, sports, economics and other activities that characterize Celaya's citizens, through the production of graphic and audiovisual content to be disseminated through conventional and digital media.

In its most recent version 2022, the Unichallenge focused on social leadership, seeking the transformation of Celaya through the proposal of projects aimed at the promotion and economic reactivation of the municipality. Specifically, the challenge consisted of to make a creative proposal for a seal event for the city of Celaya. (such as the Cervantino in Guanajuato, the Balloon Festival in León or the Guelaguetza in Oaxaca), where they have a positive impact on one or more of the Sustainable Development Goals of the UN's 2030 Agenda. The Municipality's Economic Development Office, the Celaya Business Association, the Celaya Tourism Alliance and the Celaya Business Coordinating Council participated in this project. The results of the winning projects will be published on Friday, March 31, 2023. 

The Unichallenge has grown year after year, the first had 15 teams, the second 18 with about 90 people and in 2020, the year of the pandemic, a call for 57 teams with 228 participants was achieved, who were recognized for all their efforts in generating creative ideas and products to strengthen the identity of the city of Celaya. In the 2022 version, we have returned to the in-person mode of the challenge, achieving a participation of 24 teams where three were the finalist teams. 

Other linking modalities generated at the University are the Business Linking Program, creative day, internationalization at home, citizen observatory, professional internships and internships.

How does it work?

Gallery of events: