Specialty in Digital Strategic Communication

The student who enters the Digital Strategic Communication specialty must have:

KNOWLEDGE:

*Consolidation of the use of verbal and visual expression as key elements in the creation of digital communication pieces.
*Mastery of editing programs for the creation of graphic and audiovisual communication pieces.

*Elaboration of audience segmentation for the benefit of the creation of content according to the interests of the target audience.
*Management of digital social networks as a means to empower organizations and establish user loyalty.

*Methodology for the structure of strategic communication plans according to the interests of the organization and its audiences.
*Action protocols for the establishment of beneficial links between organizations and digital content creators.

SKILLS:

*Working in multidisciplinary teams to put into practice leadership and delegation of functions.
*Efficient and effective organization of time to develop the planning, execution and implementation of a digital communication plan.

*Maintain effective and assertive communication between the organization and the digital content generator.
*Gather information, elaborate the content analysis and synthesize the organization's idea with the digital content proposal for the organization.

*Process information to clarify the possible environments of the digital communication plan. *Putting strategic and creative thinking into practice.
*Manage the planning, implementation and evaluation of digital communication projects for organizations.

APTITUDES:

*Proactive capacity for innovation.
*Creativity for the creation of digital content.
*High level of ethics and professional responsibility in the handling of the organization's information.
*Problem solving with practical alternatives.

At the end of the specialty, the professional is able to use new information and communication technologies for the design of messages that allow any organization, a more effective and timely digital communication with different audiences. Therefore, this specialty aims to develop in students the following:

KNOWLEDGE:

*New paradigms of digital information and communication with the changes they imply. *Image composition techniques.
*Semiotics of the image and its communicative power.
*New forms of interaction in the digital era.

*Strategies for an effective digital interaction.
*Processes of content production for digital media.
*Strategic planning of digital communication for commercial purposes.
*Technical tools with the new information and communication technologies. *Technical qualities and limitations of each information media.
*Management of platforms for the production and distribution of content in the digital environment.

SKILLS:

*Analysis and synthesis.
*High degree of criticality to deal with the contents offered by the new information and communication systems.
*Produce strategic content in different areas of human activity and knowledge for digital environments.
*Creativity to produce messages that satisfy information and communication needs and that, at the same time, awaken individual and social interest.
*Discursive skills applied in the creation of written and visual messages.
*Global vision and understanding of the language used in digital communication environments.
*High sense of organization for the effective execution of strategies generated. *Research on audience interests and data analysis for segmentation.

ATTITUDES:

*Innovative personality that will allow him/her to transform information into valuable initiatives.
*Leadership and sense of entrepreneurship always respecting established rules and protocols.

*Innovation and responsibility in decision making.
*A high ethical and moral sense to ensure the optimal management of information in the different digital media that the digital communication specialist will use to produce, manage and interpret messages.
*Teamwork as leaders with the necessary skills to naturally engage their collaborators and achieve high performance.
*Updating in the future technological development, in order to be always up to date with new social demands.
*Proactive attitude with a futuristic vision of the introduction of new technologies in the processes of message and content production, with a sense of social responsibility, in the face of a new era of communication and information.